For the second year, Digicel has partnered with the National Church of God, headed by Pastor Branford E. Dean, to host the annual Back to School event, for 2015.
Held at the Alice and Alice Shopping Center on Sunday August 30th, the event, in its 10th year, was organised as a means of giving back to the community, particularly to needy kids whose parents find it difficult to provide some of the basic essentials for school.
The Back to School event is also designed to be a time of entertainment and enrichment with acts such as a children’s gospel rap contest, pantomime dancing, praise teams & other gospel performances.
As partners, Digicel provided Barbers, who spent the evening providing haircuts free of charge for young boys who were gearing up for the first day of school; as well as providing a contribution to assist with the purchase of school kits, back packs and pencil cases with all the basic essentials.
Head of Marketing at Digicel, Trina Adams said “Digicel is always pleased to assist in efforts that give back to our communities in a meaningful way. This initiative by Pastor Dean is a tremendously worthy cause and helps to alleviate some of the financial burden that many families find difficult to bear, especially at this time of the year.”
Organiser, Pastor Branford E. Dean said of the event, “This event was envisioned by my wife 10 years ago. We had partnered with other local churches and organizations in the past, and each year the event grew in support. We are happy that Digicel continues to partner with us. We secured over 1400 school bags and a number of other school supplies, which we have given away as a way of helping our community.”
