Eminem has a new investment in the works. According to Billboard, the rapper is partnering with the lyric and annotation website Genius.
Besides investing, Eminem will continue providing context and commentary to his lyrics on the site. Genius also will serve as the official lyrics hub for Eminem.com and all of Shady Records’ online properties.
“Coming up we would always obsess over the lyrics from our favorite MCs. Picking everything apart, trying to get into their heads,” Eminem says in a statement obtained by Billboard. “I still do that today and Genius helps to make it a worldwide conversation. Pretty amazing to me.”
Earlier this year, the site enlisted Eminem to annotate some of his biggest hits including “Lose Yourself” and “Stan.”
Genius, founded in 2009, describes itself as the world’s biggest online collection of song lyrics and crowd-sourced music knowledge. It claims a monthly reach of more than 45 million people.
