iPhone?
Still doing well. It sold 47.5 million in the three months to 27 June, up 35% on this time last year. The total is down 22% on the previous quarter, but that’s largely because consumers know Apple is about to release a new model – probably in the autumn – so many will wait until then.
iPad?
Continued decline, attributed to bigger iPhones being available. A sixth consecutive quarter of falls – but iPad still dominates the high-end tablet market (that’s anything about $200). Apple shifted just shy of 11m units in the last quarter. That said, chief executive Tim Cook said: “I am still bullish on iPad.”
Apple Watch?
Now that’s a lot trickier.
“We made a decision back to September not to disclose the shipments of the watch,” Mr Cook told investors on yesterday.
“That was not a matter of not being transparent. It was a matter of not giving our competition insight on a product we’ve worked hard on.”
Many aren’t buying that explanation. But let’s look at what Apple did tell us.
Apple has lumped the watch in its “other” category that includes the iPod, Beats accessories, Apple TV and so on.
Compared to the previous quarter – before the gadget went on sale – the “other” category is up 56%, with quarterly revenue of $2.6bn.
But Mr Cook urged against back-of-a-cigarette-packet maths to determine watch sales.
“It would not be be an accurate thing to look at the sequential change and assume that was the watch revenue,” he said.
Parts of the category, such as the iPod, are in decline, making a precise number hard to isolate until Apple feels compelled to tell us.
Having canvassed several analysts, the general wisdom is that Apple has sold between 2.5 million and 3 million watches.
Source: BBC
