50 Cent is taking his record label international with a new European distribution deal for G-Unit Records.
According to reports, 50 Cent is planning to open an office in the United Kingdom via a new marketing and distribution deal with PIAS Group.
“Last year we took the decision to restructure the label and begin to carve out it’s own world-wide distribution, marketing and promotions strategy, said Nikki Martin, Vice President, G-Unit Records & Entertainment. “After signing with EMI for North America we looked at who could help develop the brand in other key territories and we decided to partner with PIAS who shared our vision and passion for the music.”
50’s UK’s office will be headed up by renowned DJ, Dan Greenpeace, who is a notable figure in the UK music industry.
PIAS is one of Europe’s leading independent music labels, launched in 1982 by Kenny Gates & Michel Lambot.
The PIAS Group is headquartered in Brussels and has local offices in the UK, France, Germany, The Netherlands and Spain.
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