The Department of Statistics is pleased to release the results of the Departing Visitors’ Survey which was conducted at the Providenciales International Airport during the month of March.
The report is the result of collaborative efforts between the Tourist Board and the Department of Statistics and intends to provide key players in the tourism industry with useful information in planning and program development for the best interest of the Islands. The survey also provides data useful for marketing strategies and programs to evaluate the tourism product which will help the TCI to remain competitive.
Some of the highlights of the report included:
The most important factors in deciding visits to the TCI; where the beautiful beaches accounted for eighty percent (80%) and ease of travel access accounted for ten point six percent (10.6%).
When asked about the satisfaction with the tourism product and services in the TCI, the general response showed a moderate level of satisfaction. However, as was the case with previous survey results, visitors expressed dissatisfaction with the souvenir purchases, the services of taxi/hired cars and the lack of night life in the Turks and Caicos Islands.
When asked about the source of information for planning a trip to the TCI, thirty-three percent (33%) of the respondents stated that their source were recommendation of friends/relatives. The next major source was the internet which accounted for twenty-seven point six percent (27.6%) of respondents.
Both the Department of Statistics and the Tourist Board deem this report as very important because it provides key players in the tourism industry with useful information which can help with its future growth. As always the department would like to express sincere thanks to the airport authority and the students of the community college who assisted with the survey. The next survey will be conducted in August of this year.
