SACHA, a leading cosmetics brand, has been acknowledged by McKinsey & Company as one of the three oldest Black beauty brands worldwide.
However, with the oldest brand Afro Sheen off the market for several years and the unfortunate bankruptcy of the Fashion Fair in 2019, SACHA could now
be considered to be the oldest successful beauty brand, made for people of color.
With an illustrious history spanning decades, the SACHA brand has not only stood the test of time but has also experienced remarkable growth
in popularity. This achievement can be attributed to our unwavering commitment to combining cutting-edge research and state-of-the-art
manufacturing processes, to create products that inspire and empower people of color.
Sacha Cosmetics boasts an extensive range of high-performance products, with the crown jewel being Sacha Buttercup Powder. Praised as a
“Holy Grail” product by makeup enthusiasts worldwide, Buttercup Powder is a finely-milled, yellow-toned setting powder specifically formulated to
brighten and set makeup, without leaving a white cast. With an astounding With 15,000 five-star reviews on Amazon, it has become one of the most beloved
and frequently purchased makeup products by people of color globally.
The remarkable success of Sacha Cosmetics goes beyond the quality of our products. Our brand proudly served as the Official Cosmetics of the Miss
The universe and Miss USA Pageants, amplify our commitment to diversity and inclusivity in the beauty industry. Additionally, Sacha Cosmetics has
obtained Halal certification, ensuring our products satisfy the needs of Muslim consumers, and we are also certified by PETA as a cruelty-free brand.
“We are honored to be recognized by McKinsey & Company as one of the Top 3 oldest and most successful Black beauty brands in the world,” said Mr.
Kama Maharaj, Founder of Sacha Cosmetics. “At Sacha, we are dedicated to celebrating the beauty and diversity of people of all complexions, and
our continued success is a testament to the trust and loyalty of our valued customers. We take pride in being manufactured in Trinidad and Tobago and
helping to establish TNT as a global symbol of distinction and creativity.”
As Sacha Cosmetics embarks on the next chapter of its journey, we remain committed to delivering innovative, high-quality products that empower
individuals to flaunt their natural beauty. With an unwavering focus on inclusivity, diversity, and sustainability, we aim to continue making a positive
impact in the beauty industry for years to come.
