With an exceptional close to 2023 illuminated by a showstopping Maskanoo™ and notable participation in regional industry events SOTIC and CHTA CHIEF, the Turks & Caicos Hotel and Tourism Association (TCHTA) has ushered in the new year with a bold plan rooted in partnership development, strengthened advocacy efforts, people development, and heightened member engagement.
The association has etched a 3-year Strategic Plan, set to be distributed to members at its upcoming Annual General Meeting in April. “Inheriting the legacy of our previous 5-year plan, the arrival of the new Board of Directors in 2023 marked a pivotal moment to redefine our journey.
The organization’s mission is pointed and impactful: ‘To amplify the voice of the country’s diverse stakeholders through collaboration and education, encouraging members to forge meaningful relationships for the advancement of the tourism industry.’ With this as the ethos to its plans, the TCHTA’s vision is supported by its commitment to advocacy, member-centric growth, and the fostering of a resilient, innovative tourism sector.
In January, the association released a 2024 calendar brimming with events that not only honour the stellar service of industry professionals through its 15th annual Star Awards ceremony but adds a nod to the stalwarts of the organization with its newest event, The President’s Ball, set for its inauguration in November.
TCHTA Members, residents, and the travel community are urged to engage in important events like the bi-annual cleanup campaign, TCI Shines, the eagerly anticipated Hospitality Adventure summer camps, and this year’s return of the TCHTA Destination Escape FAM Trip for travel advisors and travel media.
While the organization’s signature events are ever popular and a boon to the destination’s calendar, the day-to-day business of the Turks & Caicos Hotel and Tourism Association is rooted in its mandate to advocate on behalf of the industry. This undertaking is carried out through the association’s committees, each chaired by members of its Board of Directors.
Building upon the momentum of past successes, the TCHTA is committed to elevating its impact and reach through a multitude of initiatives designed to foster growth, collaboration, and resilience within the tourism and hospitality sector. The 2024 strategic outlook encompasses a comprehensive suite of activities and focus areas: Advocacy for Industry Excellence
Membership Engagement
Sustainability Initiatives
Communications Strategy
Marketing and Events
Annual Charitable/Community Cause
People Development
The TCHTA plans to redevelop the high school Tourism Clubs and build the TCHTA Young Leaders group, providing crucial support for hospitality workers at the supervisory and middle management levels. Additionally, access to educational opportunities will be expanded, underlining the association’s commitment to professional development.
