LIME. For Living. Everyday. That is the new slogan for LIME’s refreshed brand and it was the impetus behind the company’s captivating 2010 Christmas Campaign.
LIME TCI gave the top three winners of the Christmas campaign a surprise to remember. General Manager Drexwell Seymour and Head of Corporate Sales, Delleriece Hall along with the television media greeted each winner who was picked up. Ms. Yohlean Smith, Mr. Henry Harvey and Ms. Lavern Ingham were delightfully shocked and happiness radiated on the faces of the winners as they were brought back to the LIME office in a police escorted limousine for the announcement of who had won which prize.
At the beginning of the campaign, General Manager, Drexwell Seymour commented: “LIME’s grand prize of ‘Live free for a year’ with $24,000 for mortgage plus groceries and communications is the company’s way of helping in this challenging environment which we live. Other prizes include a Family vacation and an Entertainment pack which will alleviate the burden for some customers and help them start 2011 with a bright outlook.”
The winners received a cool drink in their personalized LIME champagne flutes as they received flowers and wine. The atmosphere in the office was pulsing with excitement as the winners were seated and the presentation began.
Marketing Manager, Rachel Harvey welcomed everyone and gave a brief overview of the campaign. She said, “LIME is so pleased to be here today to conclude our Christmas promotion on a high note. All three customers won by using the text method of entry into the competition.” Staff members, Angell Gardiner, Darcia Ingham and Joanne Missick participate in the “big reveal” to indicate who had won. Each of them had a t-shirt with the name of one of the winners.
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The 3D entertainment package which included a flat screen television, surround sound speakers and 3D glasses was captured by Mr. Henry Harvey. The crowd and the winners were then eagerly anticipating who would be announced next. Ms. Yohlean Smith won the Family vacation and when it was announced that Ms. Lavern Ingham had won the top prize, she was overcome with emotions and she cried.
Ms. Ingham said, “I have never won anything in my life. Thanks LIME. This will be a great help.” Ms. Yohlean Smith said, “This is wonderful. I am going to be able to relax and enjoy a vacation compliments of LIME and I am so grateful.” Mr. Henry Harvey commented, “I said that I would enter by texting but I had no idea that I would win. I am in shock.”
Someone said at the end of the presentation, “It brought tears to my eyes.”
LIME Turks & Caicos Islands is so proud that everything worked out well for our winners. Laverne will live free for a year; Henry will kick back with his new system and Yohlean will enjoy a relaxing vacation courtesy of LIME.
