Several hoteliers are back on island after returning from a successful Sales Blitz in the USA aimed at promoting their properties and the destination.
Organised by Tourist Board’s Regional Marketing Manager Pamela Ewing the Sales Blitz saw hoteliers teaming up for a concentrated Sales Blitz, visiting Atlanta, Boston, Philadelphia and New York. Hotels participating in the Road Trip included Point Grace, The Sands, Windsong Resort, Club Med, Ports of Call Resorts, The Tuscany, Gansevoort, Amanyara, Ocean Club and Royal West Indies Resort. Delta Airlines also joined the contingent in Atlanta to promote the Atlanta to Provo route.
Stacy Cox, TCHTA’s Executive Director who also attended the Sales Blitz said, “Our hoteliers welcome any opportunity to promote their properties and the destination. This Sales Blitz allowed us to meet with over 200 travel partners throughout the four states with a view to gaining more business for the year ahead.The Tourism Showcase not only gave the travel partners a new taste of Turks and Caicos but also offered hoteliers a host of informal networking opportunities.”
Cox added, “This traditional sales approach has been utilised successfully by our hoteliers for a number of years. Not only does it provide them with the opportunity to gain firsthand knowledge of any imminent business that may be available, but also raises awareness of Turks and Caicos as a preferred destination.
With the Winter Season just around the corner TCHTA and its numbers will be joining the Tourist Board on another marketing/promotional trip later this month to target the much sought after Brazilian market.
