US178.3M SURPLUS A REFLECTION OF TOURISM PARTNERS' MARKETING EFFORTS

The Dr. Rufus Ewing led administration recently announced its achievement of US$178.3M for the first three quarters, and the Turks and Caicos Hotel and Tourism Association – TCHTA – is commending the administration for a job well done in achieving this year to date recurring surplus of in such a challenging economy, which they say, is no easy feat.

As the leading private sector association gears up for another hectic year of promoting the destination throughout its key markets, TCHTA also congratulated its members, the Tourist Board, TCIAA and other tourism partners for being an integral part in Government’s achievement of the surplus. With 2015 already seeing TCHTA’s members participating in the Caribbean’s largest and most important marketing event, a number of strategically selected trade shows and Sales Blitz events have already been organized for the year through TCHTA’s membership body and in partnership with the Tourist Board. These events will see TCHTA’s members using their own marketing funds and resources to promote, not only their resorts and companies, but TCI on a whole, in an attempt to drive more business to our destination.

In congratulating the administration on its recent announcement TCHTA’s Board of Directors noted that their marketing efforts never stop and the recent news will only propel them to achieve an even greater surplus. “We also congratulate our members for their marketing strategies as they constantly network with their travel partners in an effort to sell the destination, with many having representation in our target markets which is critical in remaining “present” in our travel partners’ minds. We can truly say that all members have been instrumental in the achievement of the destination’s strong revenue and we encourage continued partnership between Government and our members as a united front will only bring about even better results,” the Board of Directors said.
 
The Board also stressed that “the increase in tourism business should trickle down to most businesses in TCI, therefore allowing TCIG to not only pay down the debt, but also allowing them to work on critical Capital Projects, such as schools and infrastructure upgrades much needed.”

With new airlift being negotiated for the upcoming winter season, along with an anticipated overall 80% or higher occupancy rate expected, the TCHTA sees a year of great possibilities and achievements for TCI’s tourism and hospitality sector.