Air Turks & Caicos, the national airline of Turks & Caicos Islands announced at a press conference the changing of its name to Inter Caribbean Airways.
The “Inter Caribbean” name was chosen to reflect the greater Pan-Caribbean expansion of air service in the Western Caribbean in the coming months. With this a new slogan adopted to reflect the mission…. Connecting you and the Caribbean.
For the first time, traveling between the islands of Western Caribbean may take an hour or two instead of a day or two. For years the ability for business and leisure explorers to travel between the islands has been nearly impossible. With the forthcoming expansion of air services, the citizens, residents and visitors will be able to travel faster and easier to create new business and leisure opportunities.
Mr. Lyndon Gardiner, the chairman of Air Turks & Caicos said “it is important for us to capture the life and the color of the Islands. We believe our new brand and colors represent all of the Caribbean.”
Air Turks & Caicos selected design firm, Lila Design Associates, to create the development of the new brand. “An important part of this process was to translate the airline’s vision in producing a Pan-Caribbean brand that reflects the route expansion and growth of network plans.” says Norbert Lambriex, the founding partner and creative director of Lila Design.
The lively and joyful Caribbean colors are renowned worldwide and should be recognized while our brand matures into a timeless and powerful image. The logo represents elements of the sea, air, palm trees and flamingos.
RTC News was told that Inter Caribbean will have flights from Kingston to Montego Bay, Dominca to Puerto Rico to name a few routes.
Inter Caribbean will commence their new routes in January 2014.
