Depicting three shields standing separately and side-by-side, as opposed to staggered diagonally within a roundel, the trademark, filed on March 16, 2022, pertains to multiple fields ranging from keychains and eyewear to mugs, golf tees, clothing, and umbrellas. But the important categories under which the design, described in the filing as “a mark [consisting] of three shields,” are for “Motor vehicles, namely, automobiles” and “Electronic key fobs for automobiles.” The design is simplified and could be used in a backlit two-dimensional format.
There’s no indication when the brand will officially announce the new logo, but with a new Regal replacement expected in 2023, that could be the first model to showcase the new logo. It’s likely to roll out across the brand’s other SUVs around the same time, but we also expect the announcement to coincide with new models and a new electrification strategy. Earlier this year, Buick teased a new electric vehicle as part of GM’s Super Bowl advertising campaign. Bearing similarities to the Electra concept, this could be the flagship model of Buick’s electric future, and it could have a new logo to go with it.
Trademark filings in Canada suggest that the Electra will come to North America, which would make this vehicle the ideal launchpad for the brand’s new face.
Source- Carbuzz
