Netflix is launching two interactive children’s TV shows that let audiences determine the on-screen action.
The animated programmes ask youngsters to choose between two options at several points in their plots.
The firm says the nature of its online streaming platform has allowed it to experiment with “branching narrative” tech in a way that would not be possible for traditional broadcasters.
But it acknowledges that such shows are more costly to make than normal.
“It was actually a little bit more than twice as much animation as a typical episode,” explained Doug Langdale, executive producer of the Puss in Book series, which was made in conjunction with Dreamworks Studios.
“It was about 50 minutes [of footage] where it would normally be 22. Especially with computer animation, that’s tremendously more expensive.
“It’s not easy or cheap. But it’s the next thing, and we’ve got to try it.”
Netflix reported that it had about 100 million subscribers in April.
The programmes can be watched and controlled via smart TVs, games consoles and iOS devices – but cannot be downloaded and viewed offline.
