The Department of Tourism Regulations (DTR) has officially launched its Train-the-Trainer Program at The Ritz-Carlton, Turks & Caicos, making the property the first in the Turks and Caicos Islands to implement this important initiative.
The program equips certified Human Resources professionals within hotel properties to deliver in-house TIDES (Together, Individuals, Delivering Excellent Service) training to their teams. Through this approach, the Department is empowering industry professionals to take an active role in strengthening service standards and cultural awareness across the destination.
As part of the wider national initiative, newly certified trainers are equipped to deliver engaging sessions on historical landmarks and local heritage, traditional dishes and customs, and the unique identity of each island throughout the Turks and Caicos Islands.
At The Ritz-Carlton, the training team demonstrated exceptional passion and enthusiasm throughout the program, bringing the TIDES curriculum to life through interactive and immersive methods. Training delivery included cultural re-enactments, traditional attire, and food sampling to deepen employees’ connection to local culture.
Commenting on the success of the launch of the Train the Trainer initiative at the Ritz Carlton, Avi Adams said the following, “The Train the Trainer Program is a major step in the continuation of building a strong brand for the TCI.
Equipping front-line hospitality employees with the knowledge to deliver top-class experiences for our guests will set TCI apart from the rest of the world. We hope that with future consultation with stakeholders, we can continue to strengthen the effectiveness of our program.”
The first training class at the property commenced on March 17, with a total of three (3) sessions conducted during the initial rollout. Over 150 staff members participated, reflecting strong engagement and commitment from the team.
This initiative forms part of DTR’s broader vision to embed consistent, high-quality service delivery across the tourism sector by placing training ownership directly within hotel teams.



