As R&B singer Joe strutted down the runway like a model, so too did he easily stroll into the hearts of the women at the National Indoor Sports Centre.
The singer appeared on the runway after 11 p.m. on Sunday night as the featured artiste at Pulse’s Caribbean fashionweek. Joe, headlining International Night at the event looked debonair in a suit and had the women in the audience screaming, as they ran to get a closer look at the singer. He started with Baby Where You At and continued strumming at heart strings with If I Was Your Man before going into Late Last Night. As he walked from one end of the runway to the next, the ladies followed, walking on the sidelines.
As he sang hits such as More and More and I Wanna Know persons sang along word-for-word, nearly drowning out his vocals.
Female fans closest to the stage were the luckiest, as he drew one and two into an embrace or slow dance. For his last number, he went on the mini stage, whipped out his guitar and played. In closing he commented, “Jamaica is one of my favourite places in the world. I love the culture, you guys are beautiful.”
Prior to Joe, entertainment was provided by the likes of Cen’C Love and model-turned-actress-turned-artiste Nicole ‘Sky’ Grey.
Grey premiered her debut single and video for Lollipop. After the video was played she followed with a short performance.
King of the dancehall, Beenie Man, made his appearance as part of the Everblazing collection. The ‘doctor’ modelled an item from the Everblazing line before reappearing for a brief performance.
Although the stage was smaller than what Beenie Man is used to, the artiste easily showcased why he is a master performer.
Getting the crowd off their feet and waving their hands, Beenie performed his Rum and Redbull, new single Inna Di Go-go Club and older hits.
Fashion for the night was sexy and young with designs from the likes of Rebel Unit, Minka, Heights International, Earl ‘Biggy’ Turner, United Kingdom designer Gavin Douglas, Attitude, which had an eye-catching selection, and Italian collection, Everblazing.
