Wimbledon is taking a firm stand on social media influencers and content creators, with reports saying the All England Club has no plans to introduce an accreditation category for them at next year’s tournament.
According to reports, Wimbledon will also continue to confiscate items such as ring lights and other equipment that could distract players or disrupt matches. The decision comes amid controversy at this year’s U.S. Open, where the growing presence of influencers has sparked concerns about fan behavior and tennis etiquette.
According to reports, the U.S. Open accredited around 100 content creators this year nearly double last year’s number as organizers look to attract new and younger audiences to the sport. But the strategy has come under scrutiny after several incidents involving excessive noise, photography and bright lights during matches. Naomi Osaka’s first-round match was reportedly disrupted, with officials intervening after noise and activity from spectators in the stands.
According to reports, Coco Gauff and Osaka have both spoken about the importance of respecting tennis etiquette, while Jessica Pegula has also criticized behavior that interferes with players during competition. U.S. Open officials have responded by displaying reminders around the venue about appropriate fan behavior, and reports say the credentials of two content creators were revoked.
According to reports, Wimbledon’s approach will be more traditional keeping the focus firmly on the players and the tennis, while maintaining the strict etiquette for which the Grand Slam is known.
