Over the past years these Islands have captured coveted awards that continue to strengthen our place as a leading world tourist destination. Our natural beauty has positioned us for some of these awards but none would be possible without the hard work of many of our tourism partners and their staff. I wish to congratulate the recent awardees, Regeant Palms, Amanyara and Beaches on capturing Caribbean’s Leading Spa Resort, Caribbean’s Leading Villa and the Caribbean’s Leading All Inclusive Family Resort respectively. To year after year solidify our place like this is encouraging but imagine if we were all as committed to making this country the number one sought after destination in the world. It is so important that we each realize our roles. These times call for a more aggressive and comprehensive strategy and plan that markets these Islands while simultaneously ensuring that our residents understand that we are all ambassadors and that we each play an important role in keeping our islands beautiful by nature but more so by choice.
We are yet to see a serious approach to Tourism by this Government and I am disappointed that the promised Tourism Conference is nowhere in sight. Moreover, there isn’t a greater effort to develop our product and enhance our visitor’s experience.
We must not rest on our laurels; more can and must be done. Tourism remains our mainstay and we must protect what we have whilst expending every effort to increase our arrivals especially our long stays. Also the need to have our people’s positive participation in the Industry at all levels cannot be overstated.
Regards,
Hon Sean R. Astwood
