It was nearly too good while it lasted. The original base price assigned to the 2022 Ford F-150 Lightning Pro was eye-popping for its size, or lack thereof: Here was an all-electric full-size pickup truck listed at just over $41,000(!).
To help keep that price so low, Ford used a ton of carryover parts from the regular, gas-fed F-150—and also charged a lot more for bigger batteries and higher trim levels, ensuring those pricey models helped its bottom line. Now, it seems like the entry-level F-150 Lightning’s ride as a standout value is over, as following price increases in August and again in October, Ford is charging up the price of its least-expensive F-150 Lightning Pro model yet again, with the latest changes appearing on its website just days after we named the Lightning our 2023 Truck of the Year.
The Pro is not the only model affected by the new pricing, but it sees the biggest change. Those previous price increases raised the truck’s MSRP from its initial—and staggering—tab of just $41,769 to $48,769 and then to $53,769. With this latest shift, the Pro now starts at $57,869.
So, if you thought that August and October’s combined $12,000 increase was staggering, well, sit down, because this month’s change means the Pro is $16,100 dearer than it was earlier this year.
Nor does that new price include the $500 Mobile Power Cord, if you wanted that as an option (which the Ford configurator tries to include but you can remove it).
Of course, any AC EV charger with a J1772 connector will work with the Lighting Pro to charge it on AC power, so even though Ford’s online build-your-own configurator seems to automatically include the Power Cord it’s not strictly necessary. Lightning XLTs see a price increase from $61,269 in standard range form to $65,369; the extended-range model sees a $100 increase to $82,869.
Standard-range Lariats also see a $100 increase to $76,369, while the extended-range is curiously a few hundred dollars cheaper than before at $87,219. The Platinum (extended range-only) is a heart-stopping $98,319, $350 cheaper than before.
Ford’s price moves with the Pro move it out of the jaw-dropping value category and merely into “mid-priced” territory. Consider the only other electric truck available when the Lightning debuted: The Rivian R1T, which at the Lightning’s launch started at $68,575 for a dual-motor example. At that time, nearly $30,000 separated it from that cheapest Ford.
The Chevrolet Silverado EV and Tesla Cybertruck have yet to go on sale. Even so, the Silverado WT is the only truck that promises to match the Lightning Pro’s price, which Chevy claiming the also-entry-level Silverado EV will start at just $41,595—$74 less than the Ford’s original ask. Provided the Silverado EV WT’s price holds, it’ll now be $16,274 cheaper than the Lightning Pro when it goes on sale next year.
Source- Motor Trend
