LIME, the Caribbean’s leading full service telecommunications provider, today announced a US $400,000 investment in regional athletics with a two year sponsorship of the prestigious CARIFTA Games.
During a colourful ceremony held at the Cuddy’z Restaurant in Kingston, Jamaica, Grace Silvera, LIME’s Regional Vice President, Marketing & Corporate Communications said: “We are extremely pleased to continue our investment with the North America Central America & Caribbean Athletics Association (NACAC) in sponsoring the annual CARIFTA Games, which is instrumental in talent discovery and the development of outstanding young athletes across the Caribbean.”
“Sport is dear to the hearts of the Caribbean and our athletic prowess greatly defines who we are as a people. This is more than a sponsorship, it’s an investment. LIME is therefore, very proud be sponsors of the games and to facilitate the regional broadcast of this exciting event to athletic fans and supporters across the region,” Ms. Silvera said.
Neville ‘Teddy’ McCook, President of NACAC also thanked LIME for their longstanding contribution to sport, “CARIFTA is a breeding ground for the world stage and from these Games many stars are born, and world recognition is given to Caribbean nations, so LIME’s investment will help to develop young athletic talent across the region,” he said.
The 2011 CARIFTA Games is scheduled to be held in Montego Bay, Jamaica from April 22-24 and will attract over 800 athletes, their families, coaches and supporters to the island. During the three-day event more than 150 events will be staged including sprints, distance races, relays and field events.
