The Discover Dominica Authority (DDA) has launched a cruise conversion programme dubbed “Return & Win” as part of its efforts to reach 90,000 stay over visitors by 2015.
The initiative which was launched on Wednesday, November 20, is aimed at converting cruise visitors to stay over visitors by offering them an incentive upon their return.
To be part of promotion, cruise passengers and crew members will be invited to sign up at the Bay Front Visitor Information Office in Roseau.
They will receive a unique redemption code which is valid for US$200 credit towards their next land-based vacation for a minimum 5-night stay.
This will include, US$100 credit towards stay at a certified property of their choice and one of the following, dinner at a local participating restaurant valued up to US$100, a tour to attraction(s) of choice valued up to US$100, one World Creole Music Festival season pass, passes to Carnival season events valued up to US$100, US$100 towards a vehicle rental from a participating rental company with a minimum four (4) day rental.
“We believe that that stay over program that we are putting up, together with the monies that we are putting up, will in fact entice persons to come back,” chairman of the board of directors of the Discover Dominica Authority, Benoit Bardouille said at the launching.
He noted that visitors will be able to enjoy the true vacation experience that is home to Dominica; the Nature Island of the Caribbean, through this promotion.
“We would really like passengers to come back and to romance as we would call it with nature in such a way that they could go back and bring more persons to Dominica”.
Bardouille believes that if the program is successful it will significantly boost the numbers being targeted.
The programme, which is only open to certified service providers, will be fully funded by Discover Dominica Authority for the first year (2013/2014).
