Sandals Resorts International says it has welcomed nearly 200 influencers, celebrities, and travel media to its resorts across the Caribbean and hosted several major radio remotes, creating close to 300 million global media impressions in what it described as “an aggressive and strategic marketing thrust” to inform the world that Sandals and the Caribbean islands are open for business.
The all-inclusive luxury resort chain has been engaged in this marketing initiative, a key component of its marketing strategy, since it reopened its first resort last June after forced closures caused by the novel coronavirus pandemic.
“So far in 2021, Sandals South Coast has hosted two radio remotes reaching approximately five million listeners and resulting in over 50 million impressions,” Sandals stated in a news release.
Radio remotes see international radio stations broadcasting live from Sandals and Beaches Resorts to their listeners back home. This element of the company’s strategy began as early as September 2020 at Sandals Grande St Lucian with broadcast reaching 19 key markets in the United States.
“On the heels of these successful radio remotes, Beaches Turks and Caicos is set to host its own radio remote in May with additional remotes tentatively slated for Barbados, Grenada, and The Bahamas,” Sandals stated.
The resort group said that in addition to US radio stations, it intends to invite stations from the United Kingdom to Grenada and/or Barbados later in the year.
“Our company has always been an innovator in marketing and promotions. We’re one of the most well-known hospitality brands across the world and that’s due to our well-oiled marketing machinery,” the release quotes Sandals’ Executive Chairman Adam Stewart.
Source-Observer
